China Duty Free Group unleases Global Shopping Festival for May Day holiday - The Moodie Davitt Report

China Duty Free Group is hoping sales will bloom in keeping with the floral theme of the Global Shopping Festival

CHINA. As the all-important May Day holiday approaches, China Duty Free Group (CDFG) has kicked off a month-long shopping extravaganza – the Global Shopping Festival.

Running from 26 April, the festival encompasses major duty-free shops across CDFG’s online and offline channels, both domestically and internationally.

CDFG said themed activities, diverse offerings, and exciting discounts promise to elevate the duty-free shopping experience for consumers worldwide.

Hanging flowers: These spectacular promotional flags, interspersed with brand advertising, adorn the cdf Sanya International Duty Free Shopping Complex in Haitang Bay
One of the multiple entrances to cdf Sanya International Duty Free Shopping Complex beautified with flowers

A festival of flowers, fun and fantastic deals

Shoppers can expect a transformed shopping experience at CDFG’s duty-free stores, the world’s number one travel retailer by sales said.

Transformed into “floral wonderlands”, the stores offer a visually stunning and vibrant atmosphere, CDFG added.

The festival features collaborations with over 30 brands, offering a curated shopping guide that leads consumers through various activities, including pop-up events, tastings, beauty shows, and comedy performances.

Notably, the cdf Sanya International Duty Free Shopping Complex in Haitang Bay features a giant capsule toy machine for prize draws throughout May.

Additionally, the complex will host a special mime performance from 1 to 3, blending silent artistry with dramatic narratives to enrich the shopping experience.

Super Brand Weeks, in partnership with over 1,000 luxury brands 

CDFG has also partnered with top international brands to organise four themed ‘Super Brand Weeks’ tailored to different consumer needs.

These thematic weeks will feature over 1,000 brands in categories including wines & spirits, cosmetics and skin care, gourmet foods, lifestyle goods, watches, and jewellery.

Shoppers can look forward to in-store demos, time-limited discounts, and gifts with purchases, ensuring a weekly showcase of exclusive benefits and easy access to sought-after global products, CDFG said.

The key beauty category is pivotal to the month-long campaign

Exceptional value offers

Taking advantage of increased travel during the May Day holiday, CDFG is rolling out special promotions.

From 1 to 5 May, cdf Hainan offshore duty-free stores will offer a quintuple points program on select items.

From 26 April, cdf Haikou International Duty Free Shopping Complex issued duty-free shopping vouchers via the CDF Member WeChat mini-programme.

Another vibrant internal scene, this time at cdf Haikou International Duty Free Shopping Complex

Partner with us on WeChat and reach your key Chinese audience in Chinese. Scan the QR codes in WeChat to visit The Moodie Davitt Report Official Account (pictured left, weekly) and China Travel Retail Express (right, daily) platforms. For native opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (international) Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Consumers can also benefit from tiered discounts, bonus gifts for meeting spending thresholds, raffles, and plentiful rewards across both domestic and international duty-free stores and online platforms.

To further enhance the experience, CDFG has partnered with major payment providers such as China UnionPay, China Merchants Bank, Huaxia Bank, and Bank of Shanghai to offer perks such as membership points, cashback, and discounts.

At CDFG’s international duty-free stores, purchases will be eligible for double points with UnionPay International, plus further discounts through payment platforms such as WeChat and Alipay.

Comprehensive one-stop membership experience 

CDFG said it is consolidating membership benefits and resources from various brands during the event to deliver diverse member-exclusive perks.

By registering as a member, shoppers can unlock a world of benefits, including immediate point redemptions, birthday surprises, and exclusive offers across shopping, travel, hotels, and attractions.

CDF membership points are universally valid across over 60 international duty-free shops and online platforms.

Members can upgrade their tiers with increased spending, unlocking more benefits and personalised services.

Renowned chocolate brands such as Lindt and Toblerone form an integral element of the promotion
Jewellery will be part of the ‘Super Brand Weeks’ tailored to different consumer needs

During the Global Shopping Festival, CDFG is collaborating with luxury brands, including Guerlain, Givenchy Beauty, Hermès fragrance and makeup, and Martell to provide exclusive events for VIP members.

These events feature direct interactions with industry experts and experiences in fashion beauty, premium skin care, beverage tasting, and new product trials and artistic activities.

Wines & spirits has proven a key category since being added to the offshore duty free shopping mix in July 2020

Seamless shopping across all channels

All CDFG’s major duty-free shops across various channels are participating in the Global Shopping Festival. They include CDFG’s offshore duty free stores on Hainan Island, at major domestic airports, overseas locations and online platforms.

All aboard the Galaxy Train at the cdf Sanya International Duty Free Shopping Complex

The participants include major duty-free shopping destinations such as the cdf Sanya International Duty Free Shopping Complex, cdf Haikou International Duty Free Shopping Complex, cdf Sanya Phoenix Airport Duty Free Shop, cdf Haikou Duty Free Shop, cdf Haikou Meilan Airport Duty Free Shop, cdf Macau Grand Lisboa Palace Shop, and Duty Zero by cdf stores at Hong Kong International Airport and downtown.

Operations at the cdf Haikou International Duty Free Shopping Complex Service Centre will swing into overdrive during the peak holiday period

Additionally, digital platforms such as the online cdf China Duty Free Hainan Mall, the cdf Sunrise Duty Free app, and various domestic and overseas duty-free shops and online platforms are participating in the festival.

CDFG said: “This omnichannel approach ensures a seamless shopping experience. Moving forward, supported by its parent company, China Tourism Group, CDFG remains committed to innovation and delivering an ever-evolving shopping journey for its customers.” ✈

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